“Over Imitation VS Vision of the Future”
When a song in one genre succeeds, the rest of the industry will adapt to copy it. But aggressive mimicking brings too much quantity, poor quality and uninspired copies that…
Production Tip 3 – How to properly use a Limiter on the mastering chain
I have used quite a few limiter plugins, and there are many great options out there to choose from. Nowadays I’m using the Fabfilter Pro L2. It’s has a loudness…
“Aesthetic Aha”
People gravitate to things that are unique and bold yet instantly comprehensible. Loewy was one of the first to understand this, him and his company remade cars, public transportation, the…
”The Signal And The Noise”
The signal represents the truth, the noise represents what distracts you from the signal. The amount of information is getting bigger every year. But the knowledge in that information is…
Going Viral – When The Drop Smashes
I was playing at a music festival near Biron Bay, Australia called Rabbits Eat Lettuce. In the middle of my performance a young guy that was enjoying the music came…
“Building Your Own Broadcast”
One way to become successful is to build your own broadcast, step by step, with zero or few marketing involved. It starts with a small reach, a small group of…
Production Tip 2 – Mid Side Eq for Mastering
One technique I always use on my tracks when I’m doing a mastering or even on a normal mix down, it’s called mid side equalisation. What I will do is…
“The Exposure Effect“
We make choices if we like something with our mind not with our senses, we gather information that shapes our opinions of things. Let me example you what I’m talking…
“Abandoning Childish Dreams”
Designing for humans means abandoning the idea of a universal formula, that doesn’t exist. We have to accept the chaotic dance between novelty and wonder, to belong and to be…
“Blending Genres”
Some of my initial inspiration to produce music came from my early raver days, I would go to parties every weekend, sometimes during the week too. Has the creative human…
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